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A technology practice

Technology that works with your business.

I help you fix disconnected tools, duplicated data and the manual work that fills the gaps. First I understand the problem. Then I build the smallest practical thing that helps.

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JAM21 is not a conventional web agency. If the useful move is to leave a system alone, that is what I will say.

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01 — What I fix

The work is stuck between the tools.

These are the patterns I see most often. Each one has a smaller fix than a new platform.

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  • Hours lost to manual copy-pasting

    Fix

    Automated workflows that move the data, so people can stop being the join between systems.

  • CRMs, payments and inboxes that don't talk

    Fix

    Integrations that keep one set of facts, instead of three versions of the same customer.

  • Routine document sorting and email triage

    Fix

    Practical AI that classifies, drafts and summarises, with a person still deciding what goes out.

  • Clunky off-the-shelf software

    Fix

    A custom internal tool shaped around the job, small enough that people will actually use it.

02 — Services

Four ways I can help.

  1. 01

    Systems review

    A clear look at the tools, data and workarounds you already have, and what is worth fixing first.

    Read the service
  2. 02

    Integrations and automation

    Join the tools you already use, and take the repeated copying out of the day.

    Read the service
  3. 03

    Product development

    A small internal tool, built around a job that off-the-shelf software will not do.

    Read the service
  4. 04

    Technology partner

    Ongoing technical judgement — fractional technical leadership for businesses that need a lead, not another pitch.

    Read the service

03 — Approach

A short path from the problem to something useful.

Read the approach

  1. 01

    Discover

    I sit with the work as it happens and write down what is actually stuck.

  2. 02

    Shape

    I choose the smallest change that would help, and I name what I will not build.

  3. 03

    Build

    I make that thing, put it in front of the people who use it, and adjust it until it holds.

04 — Work

An example of the shape of the work.

Research example

Membership organisation

Membership payments stopped being re-keyed

New members paid online, then a person copied each payment into a spreadsheet and again into the membership list. The full write-up is research, based on publicly available information.

Read the example
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The practice

Gary Hili

I am Gary Hili, a product engineer. JAM21 is for businesses whose tools no longer match the work, and who want a practical fix rather than a larger stack.

Learn more about me (opens in a new tab)

Tell me what is not working.

A discovery call is a conversation about the work. Bring the awkward process. I will help you see the smallest useful next step.

Book a discovery call
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JAM21

Technology that works with your business. I help businesses fix disconnected tools, duplicated data and manual work.

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© 2026 Gary Hili, trading as JAM21

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